New Coca-Cola Sign Launches in Piccadilly Circus with Innovative Christmas Campaign
Coca-Cola - Piccadilly's longest serving advertiser since 1954 - launches its new digital LED display its Christmas "Tweet Your Wish" campaign.
After a five month hiatus the iconic sign is back and better than ever before having had a full replacement and is now ready for the entire world's attention for the Olympics next year.
The project was managed by Sedley Place and also included the replacement of the adjacent Samsung display also. Both signs were manufactured in the U.S. by Yesco (Young Electric Sign Company) and are their first signs to be launched in Europe. The new signs feature the same 16mm pixel pitch as the previous version yet are considerably lighter, more durable and greener by 20%.
The launch campaign for the Coca-Cola sign is a repeat of the successful "Tweet Your Christmas Wish" campaign which first ran last year and was shortlisted for several Marketing Engage Awards. With a number of improvements, it allows consumers all over the world to send their messages via twitter to the sign 24 hours a day until the 23rd Dec. Messages are aimed to be displayed within an of sending hour but are often much displayed in a few minutes. If consumers are not in the Circus itself they can see their messages via a live webcam:
www.CokeZone.co.uk/Piccadilly .
So get tweeting!
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