Usability

Usability is the key to creating an intuitive journey through a website. It can be a powerful tool, increasing the number of visitors to a particular web page, or generating a higher number of enquiries or online sales.

Our strategic analysis helps produce an enhanced design, that ensures:

• Information is clear and concise
• Key page stand out
• Strong brand perception

We undertake some usability work on a consultancy basis. Detailed user testing and customer journey profiling identifies what people are trying to learn or do. We then improve the information architecture and design of the site to increase the performance of the website.