Digital Outdoor

Digital outdoor displays are rapidly replacing traditional outdoor advertising. At Sedley Place, we have the skills and experience to design bespoke display systems and provide the creative sequences that are played on them.

Sedley Place are pioneers of designing digital displays. We designed the first ever non-neon display at Piccadilly Circus in 1999 for Coca-Cola, as well as the iconic curved LED display used today.

These silent screens combine characteristics of outdoor poster sites, television and the internet. As such, they require a specific style of 'visual language' to bring brands to life. Whether designing for the spectacular signs at Piccadilly Circus, for digital screens at the O2 Arena, or on Underground escalator panels, we always take an innovative approach, leading to exciting new ways to engage with the target audience.