Our objective was to bring consistency of typography throughout the entire Johnnie Walker range of packaging. We wanted to create for Diageo, a suite of ownable branded elements so as to add uniqueness and richness to the brand.

Our insight was to develop a script typeface which looks like handwriting coupled with a display typeface based upon the Johnnie Walker logotype.

The result is that these assets are now being used on all repackaging and new product development for the Johnnie Walker range.