Following devolution, our brief was to create a series of definitive stamps for England.

Our insight was to create a design that combined both modernity and tradition through its execution. Subject matter needed to be rich in tradition and heritage, to avoid controversy and to ensure longevity. The designs were hand drawn in detail then sculpted as bas relief before plaster cast moulds taken, which were polished ready for photographing. Modern lighting techniques were used to emphasise the form of the sculptures, which were then photographed and finalized digitally.

The subject and technique led to speedy and widespread acceptance of the English Definitives, which remain the default English stamps.