In 2008 Ralph Trustees Limited appointed Sedley Place Digital to undertake a major refresh of all their online brands: The Grove, The Runnymede-on-Thames, Greengarden House and, firstly, The Athenæum Hotel & Apartments in Mayfair.

Emphasis was placed on generating a highly visual and on brand experience. However, it was critical that the website structure supported the buying process and every detail from the presentation of the hotel rooms to the booking processes were carefully considered.

The result is a website that seamlessly fits into the overall hotel brand and effectively supports the ever changing demands made on this high
profile hotel.