Sedley Place's brief is to satisfy Coca-Cola's aim to use the spectacular sign to grow and maintain brand recognition by engaging with the 1.2 million people that travel through Piccadilly Circus every week.

Continuing from our original idea to create a dynamic visibility system in place of the original neon, Sedley Place have been recently appointed as the lead creative agency responsible for providing all motion graphic content on the sign.

Our insight is to use our extensive experience of this specific digital medium to create eye catching and interactive content to appeal to the target audiences for each Coca-Cola brand.