GlaxoSmithKline's brief was to create a highly visible and virtually maintenance free sign for the London Headquarters, taking account of the sensitive and prominent location facing traffic along the M4.  

Our insight was to use dual strings of tightly spaced pure white LED as the light source within a custom designed lighting system. These were linked to a purpose built controller, which can flip to a parallel string if it senses lamp failure. Daylight sensors ensure output is reduced when possible, therefore prolonging the LED lifetime.

The result is a high brand visibility system that ensures 24/7 awareness and switches automatically to ensure consistency without manual intervention.