Our work always has a commercial context, whether it be a business challenge or a market opportunity, and over the years we’ve addressed quite a few. Here are some examples across the six categories we work in.
Creating style and quality benchmarks for an aparthotel, to aid in the subsequent roll-out of the pilot apartment designs across the whole inventory.
Translating a brand’s proposition and unique look to suit a specific location and complement a hospitality partner.
Communicating the history, luxury and elegance of a brand through craft and authenticity.
Conveying a sense of place, of sophistication and a particular approach to ‘winding up or winding down’.
Creating new buildings and facilities in keeping with the style and quality of existing ones.
Designing private and public spaces in keeping with a brand’s particular aesthetic and alive to a specific location.
