Blenders Pride: Preservation & Rejuvenation
The project had two core objectives. First to attract new consumers while retaining existing ones. Secondly, to address negative perceptions of the brand; in particular its insufficient modernity and lack of relevance to younger consumers’ lifestyles and aspirations.
“Ideas are like fish. You can’t make a fish. You can only catch a fish.” David Lynch
“Luxury takes many forms nowadays, but one thing doesn't change: luxury is about desire and the ability to create dreams.” Antoine Arnault
Listing, Listing, Listing
Maturation: Exploration Abounds
Village Vacance
A Pinnacle of Desire
More Than Just a Box
Wit In Packaging
Generating Immediate and Long-Term Results
There is only one big thing - desire.” Willa Cather, The Song of the Lark
Seeking Inspiration
Reframing the Narrative in Our Towns and Cities
Distinctiveness Illustrated and Rewarded?
The Power of Emotion
